People ask what Sports Purpose is.
Of course, it sounds cool but it does actually refer to the early phase of development of the Porsche 911.
In the late 1960s, people wanted to use their 911s for more than just road driving. Some wanted to do hillclimbs, some wanted to do Le Mans and the Targa Florio. Accordingly, Porsche issued a simple, typed document with the title: “Information Regarding PORSCHE Vehicles Used For Sports Purposes.” From this document you could order everything from better brakes to a full race engine.
Although not what we would think of as a brand, Sports Purpose has become the enthusiasts’ description for this special period of 911 development, with models such as the 911 T/R effectively falling under this term. You literally got the catalogue and wrote to Porsche.
We have no claim on Porsche’s IP, obviously, but we do like the spirit of this time. We like buying cars, driving them, thinking about how to improve and tweak them. We like to talk with others about these experiences and then go and compete all together, for fun or more seriously.