James has worked in cars since he joined British American Racing (now AMG-Mercedes F1) in 1998. A period as Commercial Director of Aston Martin Racing followed, before he became an independent sponsorship consultant and young driver manager, working with talents like Daytona and Sebring winner Alex Lynn and W Series Champion Jamie Chadwick.

James has always loved Porsche cars, mainly due to the company’s unique commitment to sports car racing through the decades and the way in which this translates into great drivers’ cars for the road. James owns the Paul Smith 911, as well as “545”, the first Sports Purpose build, a right hand drive 1967 911S, a 987 Spyder and a small but significant stake in “95 HOT”, the only right hand drive 356B Carrera GT remaining.

James Turner, Founder Sports Purpose
Lou Coolin, Office Manager Sports Purpose

office manager

Lou has a history of client service with cool and blue chip brands like Vans and Strutt & Parker.  

Lou keeps us calm and holds it all together.  

She is a frequent marathon runner and has always wanted a Karmann Ghia.


sales & project manager

Rory joined us straight from Edinburgh University with a mechanical engineering degree eager to work in the classic car world.

He started historic racing three years ago with his father and brother, working his way up from a Lotus Elan to a Lola T70 MkIII.

Rory owns a 1989 Porsche 911 Turbo.

Rory Jack, Sales & Project Manager Sports Purpose
James Parkes Sports Purpose

assistant project manager

James joined us this year with a wealth of experience in both Porsche mechanics and also detailing to a high level.  He has a keen eye for detail and loves nothing more than improving on something.

Passionate about Porsche, James’ love is for the early models linked so closely to Porsche motorsport heritage.


Office dog, part-time acquisition consultant and full-time complaints department. Cusco shot to fame as Zwart's permanent companion at Luft-GB and personally prefers an RSK to an RSR.

Cusco, office dog Sports Purpose
Philip Basil, Independent Researcher Sports Purpose

independent researcher

Philip has been a Porsche enthusiast and collector for more than 25 years. He has overseen the restoration of several significant Porsche race cars and is a regular participant in historic car events.

With a focus on research, he likes nothing more than the puzzle of a dusty history file.